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New research finds the majority of australians worry about paying energy bills

20 February 2025

More than three quarters of Australian families are concerned about their energy bills, according to new research released today conducted by Brighte.

The cost of energy is a concern for 77% of households according to the new national survey.

Brighte CEO Katherine McConnell said the spiralling costs were driving record numbers of families to consider installing solar and batteries, taking power into their own hands.

“Cost of living challenges have been growing and electricity bills are a major part of that anxiety for most Australians,” Ms McConnell said.

The Brighte Home Electrification Survey of over 2,000 Australians shows that while households are increasingly motivated to act, the upfront costs of energy upgrades have become an even bigger barrier than in 2023. 52% of respondents cite upfront costs as the main barrier to reducing energy bills - up 4% from 2023.

"What we're seeing is a perfect storm," says McConnell "Australians clearly understand the long-term benefits of home energy upgrades and want to act, but rising cost of living pressures are making the initial investment even more challenging. This presents a critical opportunity for innovative financing solutions and government rebates to help bridge this gap."

The study also shows that only 63% of Australians would pay more for a home with energy efficient features, down 10% from 2023, as increasing cost of living pressures impact their ability to make these investments.

The research also reveals strong support for government assistance to help overcome the cost barrier, with 75% of Australians wanting government subsidies where they pay less upfront for upgrades.

"Australian families can dramatically reduce their energy costs through smart home upgrades, with solar panels and batteries saving households over $1,000 annually on power bills,” says McConnell. “While the initial investment may seem significant, these energy-efficient improvements deliver substantial long-term savings and increased home comfort. With available government rebates and private financing options, families can start enjoying lower energy bills and a more sustainable home sooner rather than later."

5 Proven Ways to Reduce Your Energy Bills

  1. Install solar panels & batteries for long-term savings
    The research shows that 61% of homeowners who installed solar panels saw significant bill reductions. While there's an upfront cost, solar installation remains one of the most effective ways to achieve long-term energy savings, with batteries also contributing to savings. Consider financing options to help bridge the upfront costs.

  2. Optimise heating and cooling usage
    Data shows that 54% of Australians are actively reducing their air conditioning use to cut costs. Set your thermostat to optimal temperatures (18-20°C in winter, 24-26°C in summer, depending on your location) and use natural ventilation when possible.

  3. Switch to energy efficient appliances
    89% of survey respondents want better control over their appliance energy usage. When replacing appliances, choose energy-efficient models - while they may cost more upfront, they can deliver significant savings over time.

  4. Take advantage of government Incentives
    75% of Australians want government subsidies for energy-efficient appliances, with programs offering up to 48% rebates. Research available government programs in your area to see if are eligible to help offset the costs of energy-efficient upgrades. For example, NSW residents may be eligible for rebates on home batteries.

  5. Consider a Home Energy Management System (HEMS)
    Nearly 40% of households see value in a HEMS, which can automatically monitor and optimise your home's energy usage, especially if you have multiple compatible devices. This technology can help identify energy waste and manage solar, battery, and appliance usage more efficiently.