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Marketing Analyst - Digital Analytics

Full Time, Permanent — Sydney, NSW

Apply now or see all openings

Marketing Analyst - Digital Analytics

What you'll do

  • Maintain and grow our Google Tag Manager infrastructure and our Google Analytics reports;
  • Become an integral part of the testing process, where you will come up with ideas and help analyse A/B/X tests;
  • Collaborate closely with our technical partners at Google and Facebook in the advertising space;
  • Review campaign performance statistics, analyse and identify primary drivers of conversions;
  • Provide actionable insights and recommendations on how to optimise marketing spend.
  • Extract data from our SQL database for analytics purposes;
  • Build ad-hoc reports in Tableau or similar;
  • Setup well-designed experiments to test messaging, channel, content, and other parameters in marketing campaigns, including setting up appropriate control groups.
  • Who you are

  • 1-2 years’ experience in implementing and maintaining Google Analytics for reporting and Google Tag Manager to set up tracking with analytics.js (including cross-domain tracking), Facebook pixel, and similar;
  • Web and app data analytics (e.g. landing page analysis, funnel analysis).
  • Experience with writing intermediate-level SQL queries (we’re talking handling multiple levels of data granularity with CTEs, subqueries and/or window functions, and handling data across multiple tables with all the JOIN flavours);
  • Consulting experience, especially in Data Analytics and/or IT;
  • Experience in the financial services, renewable energy, and/or home renovations sectors;
  • Experience in working with CDP platforms and tools such as Segment, Tealium, SuperMetrics;
  • Experience in working with eCommerce websites with a high volume of organic and paid traffic.
  • Why Brighte?

  • Employee Share Options. We want to build a successful company which means sharing the potential upside together.
  • Flexible working. It's all about balance so feel free to work from home when you need to.
  • Generous Parental Leave Policy. We couldn't get where we are today without our families.
  • Diversity and Inclusion. Winning Best Workplace Diversity award at the 2020 Finnies.
  • Employee Assistance Program. For confidential financial, work, relationship, or wellbeing support. 
  • Recognition and Reward Brighte Stars program. We drive a culture of recognition and celebration by shining a light on our accomplishments and everyday victories.
  • Nutritious food. A well-stocked pantry including free breakfast, daily fresh fruit, espresso coffee, yogurt, Tim Tams and many more snacks to make work feel a little more like home. We've also got kombucha, beer, and wine on tap.
  • End-of-Trip Facilities. Cycle into work, lock up your wheels, and have a shower in our end-of-trip facilities with towel service and hair dryers.
  • Apply now or see all openings
    Mix of Brighte staff and company stats Mix of Brighte staff and company stats

    Glassdoor

    Don’t just take our word for it. Here’s what people are saying on Glassdoor.

    “Simply the best place. you wont regret here. Lot of stuff to do and learn and you're free to do so.”

    Software Engineer Current Employee

    “Heaps of opportunity to grow exponentially. Working with Katherine is an experience in itself. Fast paced not startup anymore.”

    Operations Current Employee

    “Friendly people, efficient team, good career opportunity”

    Team Leader Former Employee

    “Good working environment and work-life balance.”

    Investment Manager Current Employee